First Step Project
First Step Project will harness the collective financial prowess of professional women to support causes they care about. Our collective financial power will drive our social agenda forward.
In this competitive world, filled with political, social, and economic challenges, we are building a financial engine to support other women.
First Step Projectâs brand promise is to provide best: price, product, and purpose possible. The company plans on supporting important non-profits focused on improving womenâs lives such as Planned Parenthood, American Association of University Women, and Shelter for Battered Women. Through brand choices we can empower, enrich and improve the lives of women across the country.
First Step Project
Women are dramatically more engaged in social and charitable causes and according to the Womenâs Philanthropy Institute at Indiana University women give 89% more to charity than men their age. Women in the top 25% of income generously give 156% more than men.
The Integar Group found in a recent study women overwhelmingly prefer a brand that donates to a relevant cause.
According to a new Harris Poll, 60% of the respondents will not do business with companies that have conflicting values.
Women continue to be the decision makers in families and businesses. 47% of all businesses are now owned by women, a 68% increase since 2007 (according to the NWBC).
Currently 51 percent of U.S private wealth is controlled by women, and in the next five years, it's expected to grow from $14 trillion to $22 trillion, and women will control an estimated two-thirds of that money (LIMRA, 2014 Insurance Barometer Study).
