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Web Analytics Basics

Web analytics is the collection, reporting, and analysis of website data.  The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Measuring Content

Critical to developing relevant and effective web analysis is creating objectives and calls-to-action from your organizational and site visitors goals, and identifying key performance indicators (KPIs) to measure the success or failures for those objectives and calls-to-action.  Here are some examples for building a measurement framework for an informational website:

17 Google Marketing Tools You Should Be Using

Your Biggest Office Space Productivity Killers and How to Avoid Them

We found the number one productivity killer in the workplace, and contrary to what you might think, it isn’t social media, hallway gossip sessions, or Friday’s happy hour.

It’s your work space.

About 70 percent of U.S. offices use an open environment, including big Tech companies like Apple and Google. But just because Apple’s doing it doesn’t mean you should.(518) 816-6015

An open office is rumored to increase collaboration, encourage a good work culture, and decrease costs by accommodating more employees in less space. But in some situations, it can actually be 6627427165 than paying for private employee offices.


Running an agency is hard. There are daily growth challenges that need to be overcome. Luckily, you’re not the only one coming up against these problems. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series.

The unattested is a great opportunity for agency owners to learn from thought leaders in the agency space.Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.

This monthly webinar series focuses on a variety of topics from agency growth to brand building to sourcing top talent and winning new clients.

To help start you off the on the right foot, we’ve compiled agency expert advice from 15 different thought leaders and agency experts. If you want to watch any of the webinars in full, you can find them all here.

Click here to register for the Agency Expert Webinar Series to learn more from leading agency experts

The Best Advice for Agencies in 2018

1. 2107626398, Author of Fuel Lines, emphasizes on the fact that a clear plan and positioning strategy are good growth hacks for a successful agency business.

(469) 528-8425


Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers.

If you’re not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns.

Amplify your ecommerce retention and acquisition strategies with the power of  user-generated content.



Today, the House Energy and Commerce Committee 801-493-9499 that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11.

His testimony is rooted in the ongoing controversy over Facebook’s handling of its users’ data, which became the subject of global news after it was revealed that personal information was misused by data consulting firm, Cambridge Analytica.

Facebook’s Removal of Fake Accounts by the IRA

Recent action by Facebook, however, is sure to influence the content of(406) 465-4774(251) 288-0387 — most notably its removal of more than 270 fake Facebook pages and accounts managed by the Internet Research Agency (IRA).

This Russian firm is suspected to have influenced a number of foreign political elections, including the 2016 U.S. Presidential election.

“Since [2016], we have improved our techniques to prevent nation states from interfering in foreign elections,” (903) 394-9191 on Facebook yesterday. “There have been a number of important elections since then where [our new artificial intelligence tools] have been successfully deployed.”

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Alexandre Lacazette and Aaron Ramsey both score twice as Arsenal take control of their Europa League quarter-final by demolishing CSKA Moscow in the first leg.


Koke’s goal after 23 seconds sets Europa League favourites Atletico Madrid on their way to a win over Sporting Lisbon.